Barry Ritholtz, en su blog Big Picture, escribió un interesante post al respecto...
Acá su conclusión:
"Your own belief system will help determine which camp you may find yourself in: If you think that Human Beings are rational, calculating machines, without systematic biases, whose behavior can be predicted with mathematical models, then EMH is for you. If you believe that investors are fallible, emotional, biased and error-prone, than the behaviorist school will be more to your liking. "
EMH: Efficient Market Hypothesis